Whenever you are repeating a positive affirmation, you are creating a new neuropathway in your brain. This is due to so called ‘Brain Plasticity’. Imagine this as a pathway through a meadow, or across the lawn. The more you follow the pathway, i.e. the more you repeat the positive affirmation, the bigger and clear becomes the neuropathway, and the easier it is for your subconscious to cooperate with you and your will. However, if the affirmation does not ‘agree’ with what is truly important to you deep down inside, if you are affirming goals or desires that do not come truly from ‘your Heart’ – the process might backfire sooner or later and cause painful damage, such as unpredicted sickness (often severe, preventing you from fulfilling your desires) or problems within your family, at work etc. Remember: ‘Be careful what you wish for’ – is not an empty phrase.